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Business Details
23 Years
experience
Your Trusted Construction Partner in Croydon
Smiley Building Services has been delivering high-quality construction solutions across London and Kent since 2003. Our expertise spans house extensions, property refurbishments, loft conversions, and new build homes, serving areas including Croydon, Bromley, and surrounding regions. With a dedicated team of skilled professionals, we prioritise meticulous planning, adherence to deadlines, and strict budget management while maintaining exceptional workmanship.

As Trustmark-endorsed contractors, we combine over two decades of industry experience with a commitment to customer satisfaction, ensuring all projects are fully insured and completed to the highest standards. Our approach integrates design, planning, and project management to transform client visions into reality, supported by a reputation built on reliability and word-of-mouth recommendations.
Services
House Extensions Loft Conversions Property Refurbishments New Build Homes Bathroom Installations
Details
  • Year established: 2003
Highlights and features
  • We have over 20 years of experience in residential construction across London and Kent.
  • Our team personally manages every project from design to completion.
  • All work is fully insured with guaranteed adherence to deadlines and budgets.
  • Trustmark endorsement ensures government-recognised quality standards.
  • Local expertise in Croydon, Bromley, and surrounding areas since 2003.
Associations and certifications
  • Trustmark
Services
House Extensions
We design and construct bespoke house extensions tailored to client requirements. Our process includes initial surveys, planning applications, and full project management. Clients benefit from competitive pricing and guaranteed completion timelines.
Loft Conversions
Specialist loft conversions maximise living space while adding property value. We handle design, planning, and installation, offering full or partial finishes. Projects include dormer extensions and structural steelwork.
Property Refurbishments
Comprehensive refurbishments for buy-to-let or resale properties. Services range from minor repairs to full renovations, ensuring quality finishes that enhance market value and tenant appeal.
New Build Homes
End-to-end new home construction from plot development to final handover. We collaborate closely with clients to realise unique designs, adhering to strict quality and regulatory standards throughout the build process.
Bathroom Installations
Full bathroom design and installation services including plumbing, tiling, and electrical work. We create functional, modern spaces tailored to client preferences, using quality materials and fixtures.
People
Bassem El-Sokkary
Owner
Bassem El-Sokkary (Smiley) oversees all projects personally, ensuring quality control and client satisfaction. With over 20 years in the industry, he combines hands-on management with deep local knowledge of London and Kent construction markets.
Questions
What areas do you cover for construction services?
We operate across Croydon, Bromley, Orpington, Chislehurst, West Wickham, and surrounding areas in London and Kent.
Are your building services fully insured?
Yes, all our projects come with full insurance coverage and guaranteed workmanship standards.
How do you handle planning applications?
We manage the entire planning process, including submissions to Croydon and Bromley councils, ensuring compliance with local regulations.
What accreditations do you hold?
We are Trustmark-endorsed, meeting government-recognised quality standards for residential construction work.
Can you project manage renovations from start to finish?
Yes, we provide end-to-end project management for extensions, conversions, and refurbishments, maintaining strict timelines and budgets.
Reviews (4)
Susan Mcwilliams
Aug 13, 2021 Report
Highly recommend Baz of Smiley Builders and his team. I wanted an extension and he was able to do that plus with his knowledge also a utility room and separate wc. He gave me a list of previous clients to contact which I did and they all spoke highly of him. His team worked 6 days a week to get the job done and they certainly did. He thought of things that I would have forgotten such as outside lights and tap etc and he was always available on the phone and was constantly checking in person how it was going. Very happy that I choose Smiley Building
Francis Gabriel
Jun 30, 2021 Report
In a word Outstanding
In a nutshell- Honestly my plans was rubbish and ended up with a fantastic solution, a high quality build, on time, no additional cost. Asset Bassem with his building surveyor hat on was able to provide sound advice regarding the build and what would be acceptable as good build standard. We worked as partners to get the best possible value and economy whilst maintain quality throughout the build.
Smiley team are polite, respectful,low maintenance, highly skilled professional in every aspects. They even take their boot off without asking. Project timing was on time
Jody Viswanathan
May 31, 2021 Report
We have no hesitation in recommending Baz and Smiley Building Services. Our journey with Baz started over 2 years ago when we first moved into our new house. We were keen to remodel our downstairs kitchen, dining and bathroom. At that time Baz suggested waiting until we had lived in the space, worked out how we used it and looked at the position of the sun. We were impressed at the time with this approach which seemed sensible and was not all pushy for the business. We contacted Baz a year later along with some other companies. His was a very competitive quote and he was very generous with his
Simply Digital
Nov 26, 2020 Report
Positive:Professionalism,Punctuality,Quality
We have worked with Smiley Building services for over 3 years. They have proven professional, responsive and dedicated in all our correspondence.
Service:Consultation