Business Details
50+ Years
experience
Your Trusted Carpet & Flooring Experts in Pembroke Dock
Parfitt's Carpets & Interiors & Interiors has been a family-run business at the heart of Pembrokeshire's community for over 55 years. Established by Linda and Colin Parfitt in 1970, our company combines generational expertise with a passion for design innovation. We specialise in supplying premium carpets, Karndean flooring, curtains, blinds, and homeware from leading manufacturers, offering a complete service from selection to expert installation. Our purpose-built showroom in Pembroke Dock features free parking, free measuring, and free quotes, alongside a commitment to exceptional customer service.With thousands of satisfied clients across South West Wales, we maintain an impressive reputation for quality and reliability. Our team's decades of experience ensure customers receive tailored advice on flooring solutions that balance aesthetics, durability, and practicality. As the only Karndean Select Showroom in South and West Wales, we guarantee access to the latest designs and exclusive product ranges. Our comprehensive service includes free local delivery, professional fitting, and after-sales support, making us the trusted choice for residential and commercial projects alike.
Services
Carpets
Karndean Flooring
Curtains & Blinds
Furniture
Rugs
Beds & Mattresses
Floor Care
Accessories
LVT Flooring
Bespoke Rugs
Details
- Year established: 1970
Highlights and features
- Over 55 years of experience in carpets and flooring
- Family-run business with deep local roots
- Free measuring, quotes, and local delivery
- Only Karndean Select showroom in South and West Wales
- Expert fitting service for all carpets
Associations and certifications
- Karndean Select
What people say
Fantastic service
Excellent fitting
Knowledgeable staff
Great range
Prompt delivery
Services
Carpets
We offer premium quality carpets from leading manufacturers, including durable residential options and commercial-grade solutions. Our range features various textures, patterns, and materials to suit every style and budget. Expert fitting services ensure perfect installation for lasting comfort and aesthetics.
Karndean Flooring
As the only Karndean Select Showroom in South and West Wales, we provide luxury vinyl tiles that mimic natural materials like wood and stone. These water-resistant, low-maintenance floors combine style with practicality for kitchens, bathrooms, and high-traffic areas.
Curtains & Blinds
Our window dressing collection includes blackout roller blinds, patterned curtains, and tailored solutions to enhance room aesthetics. Expert consultants help customers select fabrics and styles that complement their interior decor while providing light control and privacy.
Furniture
We stock high-quality furniture pieces to accessorize living spaces, including display cabinets, coffee tables, and bedroom sets. Our showroom features both modern and traditional designs, with sales advisors available to help customers find pieces that match their lifestyle and decor.
Rugs
Our rug collection includes modern, traditional, and bespoke designs in various materials and price points. From luxury wool to durable synthetic options, these rugs add texture, warmth, and style to any room while offering practical benefits like noise reduction.
Questions
What products do you offer?
We specialise in carpets, Karndean flooring, LVT, curtains, blinds, rugs, furniture, and beds. Our showroom also features accessories and homeware items.
Do you provide installation services?
Yes, we offer expert fitting services for all carpets and flooring products with no additional charge for professional installation.
Are there financing options available?
Currently we don't offer financing, but we provide competitive pricing and regular promotions on our products.
What areas do you serve?
We primarily serve Pembrokeshire and South West Wales, with free local delivery available for most orders.
Can I get custom-sized rugs?
Yes, we offer made-to-measure rugs and runners with four simple design steps available in-store or online.
Do you have a showroom?
Yes, visit our purpose-built showroom in Pembroke Dock for full product displays, free parking, and expert consultations.
Reviews (4)
Paul Moseley
Apr 02, 2021
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Excellent service. Called to have them look at my bathroom Lino. James measured a couple of days later and booked in for fitting on the 29th. I said if they could do it any earlier let me know and it was fitted on 22nd a week early. Boys were professional and cleaned up afterwards. Very good job and were well chuffed
Digory Piper
Oct 28, 2020
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We've just hung our latest set of magnificent fitted curtains from Parfitt's - held up by Covid-19 but well worth waiting for. We've been carpeted and curtained throughout the house by Parfitts, over the last 28 years - great quality and service from a real family business.
Tony Wilson
Sep 08, 2020
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We have recently used Parfitt's a couple of times to lay Karndean flooring and are so pleased with the result that we will definitely be using their services in the future. All of the staff have been very friendly and efficient: Tracy in the showroom was patient when we kept changing our minds about what design we wanted; James Parfitt spent a long time measuring the rooms so that there would not be any problems; and Rhys laid the floor quickly and efficiently.
Amy Price
Aug 04, 2020
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Would highly recommend, James and the team go above and beyond to help their customers and have a fabulous showroom, lots of choice and high quality products, marry that with experience and expertise of over 50 years its an easy choice to shop with them.
