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Business Details
16 Years
experience
Premium Wood Flooring Solutions in London
Established in 2010, The Wood Flooring Shop has built a strong reputation in South West London as a reliable provider of high-quality wood flooring solutions. Our expertise spans domestic, commercial, and trade clients, with a focus on delivering honest advice and tailored recommendations to meet individual project needs. We maintain strict quality control across all products and handle installation for many projects, ensuring in-depth knowledge of every item we supply. Our team works closely with trusted suppliers and manufacturers to guarantee consistent quality, while our commitment to customer satisfaction drives us to offer expert guidance on finishes, colour choices, and wood types. With extensive experience collaborating with architects, developers, and interior designers, we bring precision and reliability to large-scale developments.

Our showroom in New Malden provides a comprehensive selection of flooring options, supported by over 14 years of industry expertise. We specialise in hand-finished wood, premium European parquet, laminate, and engineered flooring solutions, with a proven track record in both residential and commercial installations. Our project management team ensures seamless delivery within agreed timelines, and our dedication to quality extends to after-sales support and maintenance advice. As a locally rooted business, we combine technical expertise with a customer-centric approach to deliver flooring solutions that enhance both aesthetics and functionality.
Services
Wood Flooring Supply Engineered Flooring Installation Parquet Design Laminate Flooring Project Management Residential Installations Commercial Flooring Stair Cladding Underfloor Heating Integration Floor Maintenance Advice
Details
  • Year established: 2010
Highlights and features
  • We have over 14 years of experience in wood flooring solutions
  • We handle installation for large-scale projects with precision
  • Tailored advice on finishes, colour choices, and wood types
  • Strict quality control across all products and suppliers
  • Proven track record with architects and property developers
Services
Wood Flooring Supply
We supply a comprehensive range of wood flooring options including hand-finished solid wood, premium European parquet, and engineered flooring. Our products meet strict quality standards and are sourced from trusted manufacturers across Europe. Each option is available in various finishes, colours, and dimensions to suit both contemporary and traditional interiors.
Engineered Flooring Installation
Our expert team installs engineered wood flooring with precision, ensuring seamless integration with underfloor heating systems and architectural features. We use sound-reducing underlays and advanced adhesives for durable, long-lasting results. Projects range from single rooms to large commercial spaces requiring coordinated project management.
Parquet Design
We specialise in creating bespoke parquet flooring patterns using premium European materials. Our designs incorporate intricate detailing and custom stair nosings to match interior schemes. Each installation combines traditional craftsmanship with modern techniques for enhanced durability and aesthetic appeal.
Laminate Flooring
Our laminate flooring solutions offer high abrasion resistance and realistic wood finishes at competitive prices. Ideal for flats and high-traffic areas, these products combine German engineering with practical benefits like easy maintenance and moisture resistance. Available in wide-board formats for contemporary spaces.
Project Management
We manage large-scale flooring projects from initial consultation to completion, working closely with architects and developers. Our team ensures timely delivery, adherence to specifications, and seamless coordination with other trades. This includes bespoke stair cladding, glass panel integration, and multi-level installations.
People
David Grady
Managing Director
With over 14 years of experience, David Grady leads The Wood Flooring Shop's commitment to quality and customer satisfaction. He oversees project management, supplier relationships, and technical expertise in flooring solutions for residential and commercial developments.
Questions
What types of wood flooring do you supply?
We supply hand-finished solid wood, premium European parquet, engineered flooring, and high-quality laminate options in various finishes and dimensions.
Do you offer installation services?
Yes, we handle installation for most projects, including complex commercial developments and residential properties with underfloor heating systems.
Which areas do you serve?
We operate across London and the surrounding areas including New Malden, Richmond, Caterham, Kensington, Wimbledon, and Thames Ditton.
How do you ensure flooring quality?
We maintain strict quality control through trusted European suppliers and manufacturers, with in-depth product knowledge from handling many installations ourselves.
Can you assist with large-scale projects?
Yes, we have extensive experience managing large developments for architects, developers, and interior designers with coordinated project timelines.
What after-sales support do you provide?
We offer maintenance advice, including oiled floor care and finish recommendations, to ensure long-term durability of your flooring investment.
Reviews (4)
Caroline Blight
May 02, 2021 Report
I cannot recommend The Wood Flooring Shop more highly. From the point of contact (during lockdown #3) to the completion of our floor, David was fantastic and the advice he gave second to none! George and his fellow installer were speedy, tidy, hard-working and a pleasure to have in our home and we now have a showstopper of a floor, running beautifully and seamlessly throughout our downstairs. Thank you so much for everything and all done without breaking the bank!
C. R.
Mar 18, 2021 Report
Has your shop closed down as I can not reach anyone and no response to my two emails? I was hoping to buy some new flooring as you came recommended but impossible to make contact.
Grant Morris
Nov 23, 2020 Report
Cannot recommend David or the fitters highly enough. He takes the time to listen to what you want and come up with suggestions and not just flog what he wants to sell. Having seen something that was out of my budget he came up with a suggestion that I now like more than the original. He has supplied and fitted wood flooring to my dining room and now hall and lounge. I couldnt be happier. His after sales service is exceptional too. He can and will find something you like that matches your budget. Dont think that because hes a smaller independent shop hell be more expensive than the big
Adrian Osborne
Oct 09, 2020 Report
I had been badly let down (twice) by Carpetright on an engineered wood floor and was in desperate need of 45 sq meters of flooring. I called The Wood Flooring Shop on Thursday morning, went in to see them Thursday lunchtime and had the flooring delivered the NEXT day by 9 am! The floor looks amazing, was a reasonably priced and more than anything they were so helpful with everything I needed. A really great service. THANK YOU SO MUCH!