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Business Details
50+ Years
experience
UK's Leading Fama Showroom Specialists
Established in 1970, Julia Jones has evolved from a founder-led enterprise into a family-run business managed by Robert and Zeta Jones. Our 55-year heritage in furniture retail is built on unwavering commitment to quality, sustainability, and exceptional customer service. Specialising in premium brands like Fama (Spain), Nardi (Italy), and Bontempi Casa, we combine European craftsmanship with contemporary design principles. Our UK-only dedicated Fama showroom showcases over 50 models, reflecting our expertise in modular sofas, recliners, and eco-conscious furniture solutions.

As PEFC-certified suppliers, we prioritise sustainably sourced materials while maintaining ISO 9001 and ISO 14001 accreditations for quality and environmental management. Our appointment-based showroom ensures personalised consultations, supported by nationwide delivery and virtual assistance options. With two generations of accumulated knowledge, we provide expert guidance on material selection, space planning, and long-term furniture care, ensuring each client receives tailored solutions that balance aesthetics with practicality.
Services
Modular Sofas Armchairs Sofa Beds Dining Furniture Outdoor Furniture Furniture Delivery Design Consultations Fabric Samples Customisation Eco-friendly Furniture
Details
  • Year established: 1970
Highlights and features
  • Family expertise since 1970 with two generations' industry knowledge
  • UK's only dedicated Fama showroom with 50+ models on display
  • PFC-free, eco-conscious furniture solutions from European manufacturers
  • Personalised 1:1 design consultations with expert space planning
  • Nationwide delivery and virtual assistance options available
Associations and certifications
  • ISO 9001
  • ISO 14001
  • PEFC
What people say
Outstanding comfort Eco-friendly options Expert advice Durable materials Prompt delivery
Services
Modular Sofas
Fama modular sofas offer endless configuration possibilities with premium materials and ergonomic design. Available in 750+ fabrics and leathers, these UK-made pieces feature removable covers and power recline options. Expert consultants assist with space planning and customisation to ensure perfect room integration while maintaining ISO-certified quality standards.
Outdoor Furniture
Nardi's Italian-designed outdoor collections combine weather resistance with contemporary aesthetics. Recyclable plastic and aluminium constructions withstand UK climates while maintaining style. The showroom displays complete dining sets and lounge solutions with expert guidance on material durability and maintenance requirements for long-term satisfaction.
Armchair Solutions
Specialist range of power recliners and swivel armchairs featuring advanced lumbar support systems. Models like the Fama Moonrise incorporate zero-wall technology for flexible room placement. Free home trials available with fabric samples to ensure perfect colour matching in customers' living environments.
Dining Collections
Premium dining solutions featuring Dekton scratch-resistant tables and ergonomically designed chairs. Bontempi Casa and Calligaris collections offer extendable options for 4-12 guests with commercial-grade durability. Free 3D visualisations help clients assess proportions before purchase commitments.
Eco-conscious Furniture
PFC-free upholstery and PEFC-certified wood selections prioritising environmental responsibility. Fama's zero-waste manufacturing processes and flat-pack engineering reduce carbon footprint. Detailed product certifications available for clients prioritising circular economy principles in home furnishing choices.
People
Robert Jones
Co-Director
Second-generation furniture specialist with 30+ years' experience curating European collections. Oversees product selection and sustainability initiatives while maintaining direct supplier relationships with Fama and Nardi manufacturers.
Zeta Jones
Co-Director
Design expert specialising in space optimisation solutions. Leads client consultations and showroom experience development. Regularly attends international furniture fairs to identify emerging trends and sustainable material innovations for the collection.
Questions
Do you offer fabric sample services?
Yes, we provide free fabric and leather swatches for all Fama collections to help with colour and texture decisions in your home environment.
Can I customise sofa dimensions?
Our modular designs allow custom configurations with precise sizing options. The 3D simulator helps visualise different layouts before finalising orders.
Are eco-friendly options available?
We prioritise sustainable selections including PFC-free materials, PEFC-certified wood, and recyclable components across all product ranges.
Do you deliver nationwide?
Yes, we offer nationwide delivery across the UK with white-glove service options for premium furniture pieces.
Can I visit the showroom?
Our Mochdre showroom operates by appointment only, offering personalised consultations with design experts seven days a week.
Is financing available?
Yes, we provide flexible finance options for purchases over £1,000 with competitive interest rates and quick approval processes.
Reviews (5)
Tom Bagnall
Jan 09, 2022 Report
The best sofa buying experience I've had. From initial enquiry online, emails back and forth with advice on fabric, colour & model; store visit and prompt & efficient delivery. We absolutely love our new sofas, fabulous business to deal with. Thanks to Zeta & team.
Alison Walker-Fraser
Nov 13, 2021 Report
Excellent service once again and competitive pricing. Zeta has always been so helpful providing samples and feedback on the various items in the Fama range and always responds promptly to any enquiries. As a result, I have bought 3 times from Julia Jones online. Highly recommend because of this personalised service. In addition, the courier company they use is top rate too, with brilliant delivery guys who arrived on time, unwrap and are courteous and cheerful . What's not to like about the whole shopping experience! Truly excellent.
Nadia Najdawi
Oct 19, 2021 Report
Ordered a sofa from here in July and still no delivery date. Have to chase constantly and never a firm update.
James Dunn
Sep 13, 2021 Report
Very nice atmosphere in this lovely shop and extremely helpful nothing is too much trouble & without being pushy highly recommend
Cat East Wood
Mar 09, 2021 Report
We ordered a my fama nest swivel seat which just arrived today with us in Edinburgh. Zeta was so helpful throughout the ordering process and very patient with my many requests for samples. The chair arrived in good time and we absolutely love it. Quite the focal point of our living room. There will be arguments over whose chair it is. :) great service. Great product.