Business Details
Expert Wood Flooring Solutions in Tring
Criterion Flooring is a family-run business with over three decades of expertise in wood flooring solutions. Specialising in solid wood, engineered wood, and laminate installations, we provide comprehensive services from selection to expert fitting, including skirting, architraves, and bespoke joinery. Our team, led by MD Luke Smith, combines technical proficiency with a passion for natural materials to deliver durable, aesthetically pleasing floors. We prioritise sustainability through FSC and PEFC certifications, ensuring all timber is sourced responsibly. With a focus on client needs, we offer tailored advice to balance aesthetic preferences with practical requirements.Our commitment to craftsmanship has earned us a reputation as a trusted partner for architects and homeowners alike. Operating across Hertfordshire and surrounding areas, we pride ourselves on competitive pricing without compromising quality. Customer satisfaction is central to our ethos, reflected in our numerous positive testimonials and high referral rate. From restoring heritage floors to modern installations, we deliver precision and artistry in every project. Our technical knowledge extends to environmental considerations, ensuring floors adapt seamlessly to their surroundings while maintaining structural integrity.
Services
Floor Installation
Floor Refurbishing
Bespoke Joinery
Sustainable Flooring
Maintenance Services
Highlights and features
- 30+ years of specialist wood flooring experience
- FSC and PEFC certified sustainable timber sourcing
- Bespoke joinery and colour-matching capabilities
- Comprehensive service from consultation to installation
- Preferred supplier for architects and specifiers
Associations and certifications
- FSC
- PEFC
What people say
Fantastic job
Highly recommend
Beautiful finish
Competitive pricing
Polite team
Services
Floor Installation
We specialise in precision wood flooring installation using premium materials. Our team ensures perfect acclimatisation and fitting to prevent movement, offering solid wood, engineered options, and laminate solutions. Each installation includes skirting and architrave matching for seamless integration with your property's aesthetics.
Floor Refurbishing
Our restoration service revitalises existing wood floors through professional sanding and varnishing. We expertly match colours across rooms and apply custom stains to achieve desired finishes, extending the lifespan of heritage or damaged flooring while maintaining structural integrity.
Bespoke Joinery
From staircases to storage solutions, our joinery service creates tailored wooden features. We craft balustrades, TV cabinets, and built-in shelving that complement your flooring choice, ensuring cohesive design elements throughout residential and commercial spaces.
Sustainable Flooring
FSC and PEFC certified flooring options guarantee responsibly sourced timber. We provide full chain-of-custody documentation for all certified products, combining environmental responsibility with premium quality through our European suppliers' sustainable forest management practices.
Maintenance Services
Regular maintenance prolongs flooring longevity through professional re-sanding and re-varnishing. Our team provides expert advice on daily care routines and performs essential treatments to preserve the natural beauty and performance of both new and restored wood floors.
People
Luke Smith
Managing Director
With over 30 years in wood flooring, Luke combines technical expertise with passion for natural materials. He oversees all projects, ensuring quality standards while providing honest advice on material selection and environmental considerations for optimal flooring performance.
Neil
Senior Installer
Experienced craftsman specialising in precise floor installation and restoration. Known for attention to detail and customer-focused approach, Neil leads installation teams while handling complex colour-matching requirements for seamless flooring integrations.
Questions
What types of wood flooring do you install?
We install solid wood, engineered wood, and laminate flooring options, including specialist parquet patterns and bespoke joinery solutions.
Can you match new flooring to existing floors?
Yes, our team specialises in colour-matching and staining to ensure seamless integration with existing wood flooring across different rooms.
Do you offer restoration services for old floors?
We provide comprehensive floor restoration including sanding, varnishing, and structural repairs to revive original beauty and functionality.
Are your materials sustainably sourced?
All certified flooring meets FSC and PEFC standards, with full traceability from responsibly managed European forests.
Which areas do you cover?
We operate throughout Hertfordshire including Tring, Berkhamsted, Watford, and surrounding areas in Buckinghamshire and Bedfordshire.
How long does installation take?
Most residential projects complete within 3-5 days depending on size, with larger commercial installations scheduled accordingly.
Reviews (1)
Alla Postings
Jul 19, 2018
Report
Brilliant service and real masters of the trade. Result beautiful wooden flooring totally hassle free! When our decorator accidentally damaged the floor Neil came in and fixed it for us next day. Strongly recommended, will definitely use again.
