The Natural Wood Floor Company

Superb, great range of good quality flooring

Great place to source lovely wood at fair prices. Lots of choice & finishes. Even better is the customer service, if you are lucky enough to get Mike, you are in safe hands. Very patient and knowledgeable.

We were looking for Osmo stains and finishes for our hardwood floors, they were most helpful in sampling it out for us and walking us through the process and options, Would highly recommend them.

Really happy with Natural Wood Floor Co. Excellent product, customer service and communication (I dealt with Grant and Kevin). I urgently needed to get wooden floor fitters booked to undertake the work and was recommended HS Wood flooring (I dealt with Tim Hobern, Company Director) who’s team did a brilliant job for me. They worked hand in hand to make the entire process seamless. Super happy with the end result.
I’d definitely use and highly recommend both The Natural Wood Floor company and HS Wood Flooring.

The best flooring company in London.
Grant was so helpful and knowledgeable both via email and f2f in their showroom. He was so patient to me. They went above and beyond in their customer care. It’s down now and we love it so much. Photos to come! Couldn’t recommend them enough.

Our new floor is amazing. Natural Wood Floor Co have a great selection of really high quality wood floors, and they were really helpful. We felt confident and comfortable all the way through the process. We needed some emergency extra wood at the last minute and they were really responsive. Delivery was really well organised ,and we managed to get everything - wood, glue, sound insulation and fittings for stairs in one place. Highly recommend.

Stunning products and super knowledgable, friendly team both in the showroom and on the phone in the sales team. We ordered the Silver White Oak flooring for our new kitchen and it's one of our highlights of the entire room.

If you need a beautiful and high quality wood floor, at a competitive price, with friendly and knowledgeable advice to help you make the best informed choice, save yourself time, and just go there. We went to a lot (A LOT!) of places in search for that elusive ideal choice; the Natural Wood Floor Company were the best for us, and we are honestly delighted with our end result. I give a special award to Grant, who patiently listened, understood, and gave the best advice on how to correct my (originally rather poor) method to buff my new floor. Grant: everyone who sees our floor for the first time comments on how nice it looks, and a lot of that is thanks to you.

What a fab company to deal with. I ordered a kitchen island from them, the process was seamless. They have a great sales dept for any queries who are happy to help with any question. The product delivery was arranged on a day which suited me.

The product it’s self is a quality piece, a straightforward build and is fantastic addition to my kitchen diner.
I’d highly recommend this company.

I did a lot of research before coming to see these guys, and was concerned that the central London location would make it be overpriced. How wrong I was, the product (engineered wood in my case) is great quality, and for a competitive price.
However, what really sets it apart is the service. I came on two occasions and then ended up making a change to my order after a last minute change of heart. Kevin was not only incredibly knowledgeable and helpful but also unfailingly patient, courteous and kind.
When you are dealing with the multiple stress of house renovations, it really is a breath of fresh air to deal with people like this, and I would absolutely recommend them to anyone.

Could not be more pleased with the furniture we received from The Natural Wood Floor Co. We ordered our kitchen island on a Thursday night and it arrived on the following Monday! On assembly the finished piece is way better then we could have hoped for especially for the price! Thanks again!

The house we bought more than 10 years ago had solid wood flooring that we were told came from this company - and when we did some early renovations and wanted to match the floor - they had records that showed what we needed, and helpfully advised what to buy. Several years later we fixed up another floor, went back, and they recommended moving to engineered oak wood floors - and they look fantastic. Now in 2021/2 - yet more renovations and guess what, called them up, they again matched the floor and even held back a delivery when we had some building delays. In a climate of seemingly hostile sellers with rising prises, it's been such a refreshing experience to call/email them, get solid advice and helpfulness beyond words. I can't recommend them enough!

The product I bought (oak parquet) is fabulous. It went down nicely and looks stunning, bringing warmth to the room. It’s hard wearing and perfect for my chaotic family set up. I wouldn’t hesitate to use them again. Also, the customer service I received at their showroom was spot on.
Tom, Barnet.

I do not often take the time to write long reviews, but I could not pass on the occasion to share how amazing The Natural Wood Floor Company are.

We were recommended the company by our builder and from day 1, the experience has been perfect. The staff are very knowledgeable and very obviously passionate about their products. They give plenty of advice and do not do any hard sale.

Even after you buy from them, post sales is the best there is. 'No' was never an answer to any of our requests, from holding our products longer in storage due to delays in our project, to adding more products to our order last minute, to arranging delivery all the way to Greenwich.

Communication was also very easy by email and phone.

And best of all, the wood floor we bought is absolutely amazing. The quality is the best we have seen when shopping around, and we have only had praises from anyone who sees our floor.

Companies like these are rare nowadays so I absolutely wanted to share this feedback as this is how good business should be done.

Natural Wood Floor Company is the best in the business. Choosing the right type of wood is unfamiliar territory for most people. Anyone who works at Natural Wood Floor Company can advise on the best product within your budget. They work very hard to make sure you get a great looking product. Their wood is outstanding. They give great advise, they are service oriented - the product gets to your house on time plus they refund any unopened packets of wood you do not use. Their workshop is inviting and holds your interest. It is worth a visit for the atmosphere and education.

I ordered a kitchen island from The natural wood flooring co. The kitchen island is from IKEA but If you compare the price between them, this company is cheaper for the like for like. However, this company can put a much thicker top on it. This is what I ordered, it cost less than the IKEA island but it equalled out to the same price as IKEA after delivery cost, but I have got a far superior kitchen island. It is beautiful with the new wooden top. I am very pleased with my purchase and the whole family love it. I ordered on a Friday and got it delivered on the Monday. The unit comes in parts but is very easy to build. We bought some bar stools to suit, it is fantastic. I guarantee this review is true and accurate.

Professional service and advise, huge range of woodfloors, accessories and finishing products. Highly recommend.

This is probably the best shop (with this kind of sortiment) in London. Very knowledgeable and helpful staff with an answer for any of your questions. The main difference is that they don't trying to "sell" but they trying to help and that is a massive difference between them and other similar shops. So if you prefer quality products and great customer service, do not hesitate and visit this showroom.

Buying their floor it is the best investment in your property. We bought our fabulous engineered oak parquet; six months later, we couldn't be happier with our choice. It is absolutely stunning! The service is excellent and the quality of the product is the best you can find on the market. We visited their warehouse at least 4 times and every time we were welcomed and got their full attention (and our dogs too). I would absolutely recommend them to anyone who is looking for a top quality wooden flooring.

We purchased an engineered oak floor for our property over 3 years ago and it looks exactly the same as the day it was laid. Its hard to find companies in this day and age whom really understand and know their products. The front of house guys are very knowledgeable, affable and efficacious.
We would, and have recommend to anyone requiring wooden floors, this is the only place to go.