Business Details
20 Years
experience
Luxury Carpets & Rugs in London
Established in 2006, Elements London is a boutique luxury carpet company rooted in London's rich heritage and global design perspective. Our expertise lies in crafting innovative flooring solutions that combine premium natural materials like New Zealand wool with cutting-edge technologies such as TekSilk, a proprietary silk-effect fibre. We specialise in creating bespoke carpets and rugs for residential and commercial spaces, offering a diverse palette of contemporary designs that balance aesthetic elegance with exceptional durability. Our commitment to sustainability is evident in our use of eco-friendly materials and processes, including VAE-backed carpets that eliminate harmful chemicals.With a team of experienced professionals, we provide tailored services including next-day sample delivery and custom edging options, ensuring clients can confidently select flooring that meets both functional and stylistic requirements. Our journey from Natural Elements Flooring Limited to becoming a leader in modern luxury carpets reflects our dedication to anticipating trends while maintaining rigorous quality standards. We serve discerning clients worldwide, from private homeowners to interior designers and commercial projects, with a focus on delivering timeless sophistication through meticulously engineered products.
Services
Wool Carpets
Silk-Effect Carpets
Bespoke Rugs
Sample Service
Commercial Flooring
Details
- Year established: 2006
Highlights and features
- We have 18 years of expertise in luxury carpet design since 2006
- Our TekSilk technology combines silk-like softness with commercial-grade durability
- We use ethically sourced New Zealand wool and eco-friendly VAE backing systems
- We offer next-day sample delivery for confident decision-making
- Our bespoke rug service includes custom edging and sizing options
Services
Wool Carpets
Our premium wool carpets utilise ethically sourced New Zealand wool with inherent benefits including thermal insulation, hypoallergenic properties, and exceptional durability. The fibres provide vibrant colour clarity while maintaining environmental sustainability through biodegradable materials. Ideal for both residential and commercial applications, these carpets combine traditional craftsmanship with modern design sensibilities to create spaces that balance comfort and sophistication.
Silk-Effect Carpets
TekSilk represents our innovative approach to luxury flooring, using polyamide 6.6 fibres to replicate silk's softness with enhanced resilience. This proprietary technology delivers commercial-grade durability while maintaining a sumptuous texture suitable for high-traffic areas. Available in 9 collections and over 80 shades, these carpets offer design flexibility for contemporary interiors ranging from private residences to luxury yachts and hospitality venues.
Bespoke Rugs
We create made-to-measure rugs tailored to specific spatial requirements, featuring custom sizing and edging options. Our design team collaborates with clients to develop unique pieces that complement architectural features and interior schemes. This service caters to both residential projects seeking statement pieces and commercial clients requiring branded flooring solutions that align with specific aesthetic guidelines.
Sample Service
Our complimentary sample service delivers carpet swatches to clients' doorsteps within 24 hours, enabling tactile evaluation of textures and colours in situ. This service supports informed decision-making by allowing clients to assess material properties under actual lighting conditions before committing to purchases, reducing the risk of post-installation dissatisfaction.
Commercial Flooring
We supply durable, design-led flooring solutions for commercial environments including hotels, offices, and yachts. Our products meet stringent performance standards while offering aesthetic versatility through extensive colour and pattern options. The range includes both standard specifications and fully customisable solutions to address specific spatial requirements and branding considerations in high-traffic commercial settings.
People
Matthew Crowther
Sales Manager
With extensive industry experience, Matthew manages client relationships and ensures tailored solutions for both residential and commercial projects. His expertise in luxury flooring helps clients navigate material selections and design options that meet both aesthetic and functional requirements.
Gregory Lynch
Operations Director
Overseeing production and logistics, Gregory ensures efficient delivery of high-quality products while maintaining strict quality control standards. His leadership ensures seamless operations from design conception to final installation across both domestic and international projects.
Phill Harris
Director
As a key decision-maker, Phill drives strategic direction and business development. His vision focuses on maintaining design innovation while expanding market reach, ensuring Elements London remains at the forefront of modern luxury carpet manufacturing.
Questions
What materials do you use in your carpets?
We use premium New Zealand wool, TekSilk (polyamide 6.6) for silk-effect carpets, and eco-friendly VAE backing systems that eliminate harmful chemicals.
Do you offer bespoke rug options?
Yes, we provide made-to-measure rugs with custom sizing and edging choices to suit specific spatial requirements and design preferences.
How can I view carpet samples?
We offer a complimentary next-day sample delivery service, allowing you to evaluate textures and colours in your actual environment.
Are your carpets suitable for commercial spaces?
Our products meet commercial-grade durability standards and are widely used in hotels, offices, and luxury yachts while maintaining aesthetic sophistication.
What sustainability practices do you follow?
We prioritise ethical wool sourcing, use biodegradable materials, and employ VAE-backed systems that reduce environmental impact compared to traditional carpet backing methods.
Reviews (5)
Orin Markle
Oct 05, 2021
Report
Would love to leave a better review as the quality of the carpet is quite nice, but a warning to other customers who may be rushed or have gotten used to picking things digitally during covid, their online samples, while most seem to be decently accurate, are completely false for the martini colour. It is beige, not grey. Nowhere on the website does it say these colours are not to be taken as accurate representations, and it's the only problem of this kind we've had after having to choose most of our house digitally because of covid vulnerabilities.
Gary Oliver
Sep 09, 2019
Report
Wow....seriously. ...Can't tell you how good these guys are. Experience ya self and get these guys round. So so good. Thank you Gregory Lynch for looking after me. Your personal touch was so appreciated and will never be forgotten ...Thank you
Mellissa Parker
Jul 26, 2019
Report
I recently had the elements symphony carpet installed and I am so happy with the outcome.top quality and great brand.thanks elements.
Mark Quinn
Jul 24, 2019
Report
Very professional. used them for years and great design and installation teams. quality over quantity you get what you pay for.
Sandra Lovell
Aug 20, 2018
Report
OUR WONDERFUL TEKSILK SYMPHONY CARPET
We made a purchase of the Elements London TEKSILK Symphony collection just before Christmas 2017 for our whole house and we are amazed at how wonderful the softness and appearance still is. We called Elements to ask about stain resistance and aftercare and the young gentleman we spoke to was very helpful and gave us some very easy to use information which has helped a great deal. I would recommend this carpet brand to anyone who is looking for a luxurious carpet for their home.
We made a purchase of the Elements London TEKSILK Symphony collection just before Christmas 2017 for our whole house and we are amazed at how wonderful the softness and appearance still is. We called Elements to ask about stain resistance and aftercare and the young gentleman we spoke to was very helpful and gave us some very easy to use information which has helped a great deal. I would recommend this carpet brand to anyone who is looking for a luxurious carpet for their home.
