Business Details
15 Years
experience
Handmade Artistic Rugs in London
Established in 2011, Sonya Winner is a London-based design studio renowned for creating handcrafted rugs that blend artistic innovation with traditional craftsmanship. Our founder, Sonya Winner, brings decades of expertise in colour theory and textile design, having launched her first rug at the London Design Festival to international acclaim. As a certified member of GoodWeave, we uphold ethical practices by eliminating child labour and supporting educational initiatives for weavers. Our design process combines meticulous attention to detail with sustainable materials like wool, silk, and viscose, ensuring each rug is both a functional masterpiece and a statement of social responsibility. Recognised by prestigious awards including the Homes & Gardens Awards and Elle Decoration Awards, we cater to discerning clients worldwide, from private collectors to interior designers.Our London showroom, designed by Zaha Hadid Architects, offers an immersive experience where customers can explore our collections alongside curated homeware pieces. We specialise in bespoke commissions, allowing clients to customise sizes, colours, and designs to suit their unique spaces. With free worldwide shipping and a commitment to transparency, we prioritise client satisfaction through personalised consultations and a seamless purchasing journey. Our work has been featured in major colour theory textbooks and celebrated by celebrities and stylists globally. By merging artistic vision with ethical integrity, we aim to transform living spaces into vibrant, meaningful environments.
Services
Bespoke Rug Commissions
Custom Colours
Showroom Consultations
Trade Accounts
Worldwide Shipping
Details
- Year established: 2011
Highlights and features
- We have over a decade of experience creating award-winning rug designs.
- Our GoodWeave certification guarantees ethical production and social responsibility.
- We offer bespoke rug commissions tailored to individual spaces and preferences.
- Our London showroom provides an immersive, curated experience with expert guidance.
- We provide free worldwide shipping and 30-minute design consultations.
Associations and certifications
- GoodWeave
What people say
Super comfortable
Beautifully made
Inventive designs
Perfect fit
Fast delivery
Services
Bespoke Rug Commissions
We create fully custom rugs tailored to client specifications, from size and shape to colour palettes and patterns. Our small design team collaborates directly with clients to develop unique pieces that reflect personal style or architectural themes. Each commission is overseen by Sonya Winner herself, ensuring artistic integrity and technical excellence in every knot and weave.
Custom Colours
Clients may request tailored colour variations of existing designs to match interior schemes. Our expertise in colour theory allows precise adjustments while maintaining design harmony. This service caters to both residential and commercial projects, offering flexibility without compromising the original artistic vision or material quality.
Showroom Consultations
Our London showroom provides immersive consultations where clients explore rugs in curated settings. Expert designers offer guidance on pairing rugs with interiors, considering light, space, and lifestyle needs. Appointments include wine and coffee, creating a relaxed environment for informed decision-making with full access to sample collections.
Trade Accounts
We partner with architects and interior designers globally, offering trade pricing and exclusive access to pre-launch collections. Our team provides technical specifications, material samples, and project management support for large-scale commissions, ensuring seamless integration into high-end residential and commercial projects.
Worldwide Shipping
Free shipping is available to all destinations, with secure packaging and tracking for every order. Our logistics network ensures timely delivery of both standard and oversized rugs, supported by a 30-day return policy for added peace of mind, regardless of location.
People
Sonya Winner
Founder and Creative Director
Sonya Winner established the studio in 2011 after a career in textile design. Her work explores colour theory through rug-making techniques, earning recognition in design awards and academic publications. She oversees all bespoke projects and new collections.
Questions
Do you offer custom rug sizes?
Yes, we provide bespoke sizing for all rug designs. Consultations with our design team ensure perfect proportions for your space.
How does the ethical production process work?
As GoodWeave-certified producers, we audit supply chains to eliminate child labour and reinvest 10% of profits into weaver education programs.
Can I see rugs in person before purchasing?
Our London showroom offers appointments to view rugs in curated settings, with expert guidance and refreshments provided.
What materials do you use?
We use premium wool, silk, viscose, and natural fibres, prioritising sustainable sources and traditional weaving techniques for durability and luxury.
Is international shipping available?
Yes, we offer free worldwide shipping with secure packaging and tracking for all orders, including oversized items.
How are rug prices determined?
Prices reflect material costs, knot density, and labour. Bespoke commissions include tailored pricing based on design complexity and size.
Reviews (7)
Lachlan Finlayson
Jul 05, 2021
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Sonya Winner - Albers Deep Rug. Sonya Winner creates beautiful rugs. Elegant designs, creative use of geometric shapes, colour and irregular outlines. Very well made of lovely soft wool with a strong base resulting in a heavy, robust floor rug. I'm delighted with this purchase.
Gabrielle Callistein
Apr 14, 2021
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I have only fantastic things to say about my experience with Sonya Winner Rugs! Not only was the customer service outstanding but the quality, uniqueness and beauty of the rugs truly sets Sonya Winner apart.
Cristina was with me every step of the way: she was responsive, knowledgeable and lovely to work with. The three rugs I bought (Bubbles, After Matisse and Stepping Stones) were delivered earlier than scheduled and have added unique design elements to my home. I am absolutely thrilled!
Cristina was with me every step of the way: she was responsive, knowledgeable and lovely to work with. The three rugs I bought (Bubbles, After Matisse and Stepping Stones) were delivered earlier than scheduled and have added unique design elements to my home. I am absolutely thrilled!
Gloria Geddis
Dec 25, 2020
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I have purchased several rugs from Sonya Winner
all are unique and beautifully made in amazing vibrant colours. The designs and level of workmanship are truly fantastic and the eye popping colours just make you smile when you go from room to room. These contemporary rugs
are the best finishing touches to my rooms snd I love the style and comfort of each and every one of them. The customer service of this company is second to none and I wish to thank Sonya and her team
for the excellent service and quality items she produces. Thank you once again.
all are unique and beautifully made in amazing vibrant colours. The designs and level of workmanship are truly fantastic and the eye popping colours just make you smile when you go from room to room. These contemporary rugs
are the best finishing touches to my rooms snd I love the style and comfort of each and every one of them. The customer service of this company is second to none and I wish to thank Sonya and her team
for the excellent service and quality items she produces. Thank you once again.
Ken H.
Dec 11, 2020
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We have been looking for years to upgrade our living room rug. Just could not find anything of quality that appealed to our taste. Visited Sonya Winner studio when we were in London and were treated so professionally by Cristina. We were interested in two designs and were given rug samples to take with us. Once back home we received visualizations of their rugs in our space. We chose the Rothko-esque Grey, sized XL. We ordered in March 2020 just as the Covid crisis was heating up in both US and UK. Despite this we were kept up to date regarding the manufacturing of our rug in India. When it was
John O'Connor
Dec 09, 2020
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Unique, contemporary rugs, beautifully made and with superb customer service. If you are looking for sophisticated, innovative design in a high-quality product to really make a statement in your home, look no further!
Marlene Fontanetta
Oct 19, 2020
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We just received our Wave rug from Sonya Winner. It is beautiful! If you are in the market for a piece of art for your floors, please do not hesitate to purchase, Sonya is a pleasure to work with and she is truly talented. You will not be sorry"
Helene & Larry Spero
Aug 31, 2020
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There aren't enough adjectives or descriptive words to truly describe Sonya's work, I have been watching her for six years in anticipation of purchasing one of her rugs. They are truly unique in design. The quality is suburb. And I can't stop staring at the choice of colors used. On top of all that, she is a delight to do business with. She is communicative and ever so helpful and so is her staff.
They will help you determine what size would be best for your room and then they will visually place it so you can see what it will look like. By having this visual image, it is then easier to finish
They will help you determine what size would be best for your room and then they will visually place it so you can see what it will look like. By having this visual image, it is then easier to finish
