Business Details
Premium Flooring Solutions in Telford
Established as a family-owned enterprise in Telford, A.S.T. Floorcoverings has grown from humble beginnings with a single roll of carpet to become one of Shropshire's leading suppliers of floor coverings. Our operations span two warehouses and a dedicated showroom, supported by a fleet of vehicles serving domestic and commercial clients. We prioritise efficiency through advanced IT systems managing inventory, sales, and installations while maintaining competitive pricing without hidden fees.Our commitment to value extends to a 10% cash-and-carry discount, free local delivery within Telford, and transparent pricing that passes on bulk-buying savings. With over 40 years of combined industry experience, our team provides expert guidance on carpets, vinyls, laminates, and bespoke rug solutions tailored to individual client needs.
Services
Carpets
Vinyl Flooring
Laminates
Underlay
Rugs
Fitting Service
Delivery
Custom Rug Binding
Roll Ends
Showroom Sales
Highlights and features
- Family-owned business with 40+ years' combined industry experience
- Free measurements within 20-mile radius of Telford
- Transparent pricing with no hidden extras
- 10% cash-and-carry discount on stock items
- Local delivery from 10 within Telford area
What people say
Great prices
Professional fitting
Extensive selection
Free measurements
Helpful staff
Services
Carpets
We offer a comprehensive range of carpets including budget options from 3.49/m and premium selections like Glitterball at 7.48/m. Our stock includes various patterns and pile types suitable for residential and commercial spaces. All carpets come with optional underlay and professional fitting services.
Vinyl Flooring
Our vinyl flooring options start at 5.99/m for discontinued ranges up to 9.99/m for premium Silver Vinyl. Available in multiple widths and patterns, these water-resistant floors suit kitchens and bathrooms. We provide fitting services and free measurements within our service area.
Laminates
We supply and fit laminate flooring in traditional and herringbone patterns from 6.25/m. This durable, scratch-resistant option comes with matching underlay and installation services. Our showroom displays current stock with discounts available for self-collection.
Rug Binding
Transform carpet offcuts into bespoke rugs with our binding service. Available in custom shapes (excluding internal corners) at discounted rates for AST carpet customers. We also offer overlocking through partner services for specialist finishes.
Delivery
Local Telford deliveries start at 10, with charges of 10 plus 1/mile beyond our 20-mile service radius. We transport purchased materials directly to customers' properties, with delivery options available at checkout for DIY fitters.
Questions
Do you offer free measurements?
Yes, we provide free measurements for domestic properties within a 20-mile radius of Telford.
Can I collect flooring materials myself?
Yes, we offer a 10% discount on self-collection purchases at our Telford showroom.
Do you deliver outside Telford?
Yes, we deliver beyond Telford at £10 base charge plus £1 per mile from our TF4 2RH address.
Are fitting services included in prices?
Fitting is optional with transparent pricing – we don't charge extra for standard installation materials.
Can you create custom-sized rugs?
Yes, we offer rug binding services for custom shapes up to 1m x 1.5m from purchased carpet.
What payment methods do you accept?
We accept cash, card, and bank transfers for all flooring products and services.
Reviews (5)
Mark Frost
Oct 17, 2021
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Very friendly knowledgeable staff and wide range of choin flooring. Always have AST for fast reliable service
Amanda Jones
Oct 04, 2021
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Avoid, you will waste your money, I bought vital flooring in January and by August the glue they had used on the back was showing through all over, I phoned up and the woman said bring some in to show them which I did, the atogant man who I presume was the owner manager said my furniture might have caused it , surely furniture is suppossed to go on it, then he just started dismissing it saying I should have left it on the floor for them to look at, the customer service is so poor I will never set foot in that shop again and I'm now in the process of a claim through the court, it was a big floor
Maria Mirley
Sep 06, 2021
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Very helpful service and good quality of floor coverings. Looked at luxury vinyl flooring and carpet. Will be going back to complete purchase.
Tameka M.
Jul 22, 2021
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Absolutely over the moon with my thick plush soft deep carpet from AST Cannot recommend them enough! Thanks AST
Amanda Raper
Jun 30, 2021
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I have always gone there to carpet my house, after today never again. Staff just didn't what to help and found them rude. More busy talking with each other, than being any assistance.
