Business Details
22 Years
experience
Award-Winning Show Home Interior Design Services in Surrey
Established in 2004 by Susan White, Phoenix Interior Design has built a reputation as a leader in show home interior design. Our Surrey-based team combines cutting-edge creativity with meticulous attention to detail, delivering bespoke solutions tailored to developers' briefs. With over 25 years of experience, Susan White and her team of qualified designers, stylists, and installers create aspirational spaces that resonate with target audiences. We prioritise understanding client visions, leveraging extensive industry knowledge to transform concepts into reality. Our collaborative approach extends to developers and suppliers, ensuring seamless execution within tight deadlines and budgets.Recognised through multiple awards, including the WhatHouse? Award for Interior Design, we maintain partnerships with design schools and industry associations. Our commitment to innovation is matched by a dedication to sustainability, incorporating eco-friendly materials where possible. The team's expertise in researching buyer demographics ensures designs that maximise sales potential, as evidenced by client testimonials highlighting rapid property sales. With long-standing relationships across the supply chain, we guarantee consistent quality and problem-solving capability, making Phoenix Interior Design a trusted partner for developers nationwide.
Services
Show Home Design
Interior Consultation
Space Planning
Furniture Specification
Lighting Packages
Details
- Year established: 2004
Highlights and features
- We have over 25 years of experience in luxury interior design for property developers
- Our team includes qualified Interior Architects with specialist market knowledge
- We guarantee timely delivery without compromising on design quality or budget
- Award-winning approach proven to accelerate property sales
- We maintain exclusive partnerships with leading design material suppliers
Associations and certifications
- Society of British and International Design
- The Design Society
What people say
Stunning showhomes
Seamless process
On time and budget
Market-specific designs
Exceptional attention to detail
Services
Show Home Design
Our show home design service creates market-specific interiors that maximise sales potential. Using trend-led materials and spatial planning, we produce aspirational spaces tailored to target demographics. The process combines client brief analysis with competitor research to ensure designs that stand out while maintaining budgetary control. Each project benefits from our 20+ years of developer collaboration experience.
Furniture Specification
We curate furniture packages that enhance property appeal while considering practicality and durability. Our extensive supplier network provides access to exclusive collections, with rental options available for flexible budget management. Every selection balances aesthetic impact with market appropriateness to create spaces that potential buyers can easily visualise themselves inhabiting.
Lighting Packages
Our lighting solutions combine functionality with dramatic effect to showcase architectural features. We specify both decorative and practical lighting elements that enhance spatial perception and create inviting atmospheres. The service includes tailored recommendations for different property types, ensuring optimal illumination that appeals to target buyer preferences.
Space Planning
We optimise spatial configurations to maximise property potential through strategic furniture placement and traffic flow analysis. This service ensures efficient use of space while maintaining aesthetic harmony, incorporating storage solutions and multi-functional elements where appropriate to enhance the home's marketability and practical appeal.
Interior Consultation
Our expert consultation service guides developers through material and finish selections that align with market demands. We provide professional recommendations on colour schemes, textures, and decorative elements that create cohesive, saleable interiors while ensuring compliance with project timelines and budgetary constraints.
People
Susan White
Founder & Lead Interior Architect
With over 25 years' experience, Susan White is a qualified Interior Architect and founder of Phoenix Interior Design. She combines creative vision with commercial acumen to deliver award-winning show homes. A respected industry figure, she mentors emerging designers and contributes to design education through KLC School of Design lectures.
Questions
What types of properties do you specialise in?
We primarily work on residential show homes for property developers, including apartments, townhouses, and luxury estates across various price points.
How do you ensure designs meet market demands?
Our team conducts thorough buyer demographic research and competitor analysis to create designs that appeal to target audiences while maintaining unique selling points.
Can you work within tight deadlines?
Yes, our established processes and experienced team consistently deliver high-quality results within demanding timelines, including projects completed in three weeks.
Do you offer sustainable design options?
We incorporate eco-friendly materials and sustainable practices where possible, balancing environmental considerations with aesthetic and commercial requirements.
What areas do you cover?
While based in Surrey, we work with developers across the UK, having completed projects from London to the South West.
How do you handle budget constraints?
We offer flexible solutions including furniture rental options and material selection guidance to ensure quality outcomes within specified budgets.
