Business Details
50+ Years
experience
Handmade Rugs in London | The Rug Centre
Established as an Afghan family-owned business with four generations of expertise, The Rug Centre has been operating in London for over 25 years. Specialising in hand-knotted rugs and kilims crafted by skilled weavers in Northern Afghanistan, the company eliminates middlemen to offer competitive pricing. The UK showroom showcases handmade rugs from Afghanistan alongside Persian, Pakistani, and Turkish pieces, all designed to complement modern interiors with classical elegance. The business prioritises ethical practices, supporting communities through employment, education, and healthcare initiatives in Afghanistan.With a focus on traditional techniques, natural fibres, and vegetable dyes, the company combines heritage craftsmanship with contemporary design. Its services include bespoke rug creation, restoration, home viewings, and rug hire, supported by expert guidance throughout the customer journey. The Rug Centres commitment to quality is reflected in its 14-day return policy, free UK delivery, and partnerships with Care & Fair to combat child labour in rug weaving.
Services
Bespoke Rugs
Rug Restoration
Home Viewings
Rug Hire
Traditional Rug Care
Details
- Year established: 1960
Highlights and features
- Four generations of expertise in handmade rug craftsmanship.
- Direct sourcing from Afghan weavers ensures authentic, ethical production.
- Bespoke rug service tailored to individual design specifications.
- Traditional restoration techniques preserve rug longevity and value.
- Free UK delivery and 14-day returns for customer confidence.
Associations and certifications
- Care & Fair
What people say
Excellent quality
Helpful advice
No pressure
Genuine service
Rich selection
Services
Bespoke Rugs
Create one-of-a-kind rugs tailored to your specifications. Our bespoke service allows you to choose design, colours, size, and finish, with expert guidance from concept to completion. Each piece is handcrafted using traditional techniques and natural materials, ensuring durability and uniqueness. Ideal for homeowners and designers seeking personalised solutions that reflect individual style.
Rug Restoration
Revive damaged rugs with professional restoration. Our specialists repair fringes, edges, and pile wear using hand tools and traditional methods. Services include reweaving, colour matching, and preventive care advice. Preserves the rugs integrity and extends its lifespan, maintaining its aesthetic and sentimental value for future generations.
Home Viewings
Experience rugs in your space before deciding. Borrow selections for home trials, with expert advice on size, colour, and placement. Eliminates uncertainty by allowing customers to assess how the rug complements their interior lighting and decor, ensuring a perfect fit without pressure to purchase.
Rug Hire
Enhance events or photo shoots with temporary rug rentals. Available for films, exhibitions, and special occasions, our collection includes traditional and contemporary designs. Flexible terms and delivery support ensure hassle-free access to high-quality rugs for short-term needs.
Traditional Rug Care
Extend rug longevity with expert care guidance. Services include cleaning, moth prevention, and damage prevention advice. Traditional methods avoid harsh chemicals, using natural processes to maintain fibre integrity. Regular maintenance ensures rugs retain their vibrancy and structural quality over decades.
Questions
How do I choose the right rug size for my room?
Measure your space and consider furniture placement. Leave a 18-24 inch border around edges. Visit our showroom or request virtual samples for accurate guidance.
Are your rugs ethically sourced?
Yes. We work directly with Afghan weavers, providing fair employment and supporting education initiatives through partnerships like Care & Fair.
Can I get a rug cleaned or repaired?
Yes. Our traditional cleaning and restoration service addresses moth damage, fraying edges, and colour fading using handcrafted techniques.
Do you offer bespoke rug designs?
Yes. Create custom rugs with your preferred patterns, colours, and dimensions. Our artisans craft each piece to your exact specifications.
What materials are used in your rugs?
Natural fibres like hand-spun wool, silk, and cotton. Dyes derive from vegetables and earth pigments, with some modern organic alternatives.
How long does rug delivery take?
UK delivery typically takes 3-5 working days. Bespoke orders may require 6-9 months depending on complexity.
Reviews (4)
John Richardson
Dec 12, 2021
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One of the best shopping experiences ever. No BS, just lots and lots of beautiful rugs at amazing prices.
Leena Patel
Jul 29, 2021
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Masoud and his colleague were amazingly helpful in helping us choose a rug for our living room. I cannot recommend The Rug Centre enough. Whilst our budget was relatively small, we were able to find a perfect-size and colour rug from the hundreds of rugs (hand-woven and machine-woven) that Masoud has in his collection. Initially, we took home a rug which we found was too small and Masoud was able to find a larger rug with perfect colour combination - he sent photos over whatsapp and dropped the rug home as we live relatively close to The Rug Centre. Masoud has a wealth of knowledge on rugs and
Feared Afghan
Jul 07, 2021
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The best rug centre in London, whatever you're looking for traditional hand woven or machine rugs available in variety of designs and styles. The owner is a very welcoming and friendly person he makes you feel like you've been friends for years. Very nice environment and great quality rugs at great prices.
Chris Davids
May 14, 2021
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It was an absolute pleasure purchasing a number of rugs from Masoud. He was extremely helpful in helping us choose the right ones and even let us take a few home to make sure we had the right one. Id highly recommend the rug centre as the quality of the rugs is fantastic.
