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Business Details
25 Years
experience
Dementia-Friendly Interior Design Experts
HomeSmiths Interior Design is a family-run practice established in 2001, based in West Sussex. Specialising in dementia-friendly and sensory-inclusive interior design, we create supportive environments for care homes, retirement living schemes, and healthcare facilities. Our approach combines expertise in colour psychology, lighting, acoustics, and biophilic design to enhance residents' well-being and independence.

With a portfolio spanning new builds and refurbishments across the South of England, we collaborate closely with clients to deliver tailored solutions that balance functionality with aesthetic appeal. Our team holds professional accreditations and has contributed to industry-leading projects, earning recognition through awards and invitations to speak at national conferences.
Services
Care Home Design Retirement Living Design Dementia-Friendly Interiors Interior Design Consultancy Healthcare Design Seminars
Details
  • Year established: 2001
Highlights and features
  • We offer 23 years of specialist experience in dementia-friendly healthcare design.
  • Our team includes SBID-accredited designers with formal training from Stirling University.
  • We implement evidence-based design principles to improve resident well-being and independence.
  • Our portfolio includes award-shortlisted projects across multiple care environments.
  • We provide consultancy services informed by lived experience of visual impairment.
Associations and certifications
  • SBID (Society of British Interior Designers)
What people say
Impressive design intent Fantastic service Amazing vision Knowledgeable and understanding Positive impact on resident well-being
Services
Care Home Design
Specialist interior design for residential care environments, focusing on dementia-friendly principles. We use tonal contrast, acoustic management, and biophilic elements to create supportive spaces that enhance resident independence and well-being. Our designs incorporate evidence-based solutions to improve navigation and reduce anxiety in care settings.
Retirement Living Design
Creating age-inclusive retirement communities with homely communal spaces. Our designs integrate local cultural themes and sensory considerations to foster social connections. We prioritise accessibility and future-proofing against health challenges like infectious disease outbreaks in retirement living schemes.
Dementia-Friendly Design
Specialist design consultancy addressing sensory and cognitive decline. We apply colour psychology, lighting strategies, and tactile elements to support residents with dementia. Our approach improves spatial orientation and emotional well-being through carefully considered environmental cues.
Interior Design Consultancy
Comprehensive design guidance for healthcare providers and architects. Services include project specification, design audits, and staff training on sensory-inclusive environments. We offer tailored solutions from concept development to final fit-out across various care settings.
Healthcare Design Seminars
Educational programmes on dementia-friendly design principles for professionals. Delivered through workshops, webinars, and conference presentations, our training shares practical insights from 23 years of specialist experience in healthcare interior design.
People
Jacqui Smith
Director
SBID-accredited interior designer specialising in dementia-friendly environments. Completed advanced training at Stirling University and Hammond Care. Regular industry speaker and former Chair of Haywards Heath Dementia Friendly Community.
David Smith
Director
Former cabinet maker with 30+ years furniture design experience. Manages CAD operations and fitted furniture specifications. Award-winning craftsman with multiple Guildmark accolades for bathroom and kitchen design.
Jenna Gale
Project Co-ordinator
Project management specialist handling logistics and client communications since 2013. Oversees project scheduling, costings, and supplier coordination while managing day-to-day operations and digital presence.
Questions
What specialist areas does HomeSmiths focus on?
We specialise in dementia-friendly and sensory-inclusive interior design for care homes, retirement living schemes, and healthcare facilities across the South of England.
How do you incorporate dementia-friendly principles?
We use colour contrast, acoustic management, biophilic design, and lighting strategies to create supportive environments that enhance independence and reduce anxiety for residents.
Which regions do you serve?
We operate throughout the South of England including Sussex, Surrey, Kent, Hampshire, London, and surrounding counties.
What project types do you handle?
We work on new builds and refurbishments for residential care, nursing homes, extra care schemes, sheltered housing, and hospices.
Do you offer consultancy services?
Yes, we provide design audits, project specifications, and staff training on sensory-inclusive environments for healthcare providers and architects.
Are speaking engagements available?
Jacqui Smith delivers industry seminars and webinars on dementia-friendly design principles at national conferences and professional events.