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Business Details
50+ Years
experience
Classical & Traditional Architects in Winchester & London
Established in 1955, ADAM Architecture has grown into the UK's leading practice specialising in Classical and Traditional architecture and contextual urban design. With offices in Winchester and London, our team of 140 skilled professionals delivers award-winning projects globally, ranging from private homes and historic building restorations to commercial developments and masterplans. Our Design Directors, including Hugh Petter and George Saumarez Smith, combine individual design philosophies with collective expertise in classical architecture, advising government agencies and shaping national design policies.

We maintain active roles in professional organisations like RIBA and the Prince's Foundation while pioneering sustainable approaches through ADAM Urbanism. Our commitment to excellence extends to education through research publications, travel scholarships, and student placement schemes that nurture future architectural talent.
Services
Private Homes Historic Buildings International Projects Interiors Work In Progress Masterplanning Sustainable Design Urban Design Conservation New Build
Details
  • Year established: 1955
Highlights and features
  • We have 69 years of continuous expertise in classical architecture since 1955
  • Our team includes six Design Directors with individual architectural specialisms
  • We specialise in sensitive historic building alterations with listed structure expertise
  • Our dedicated sustainability team holds Passivhaus and BREEAM certifications
  • We maintain an in-house historical research department for design authenticity
Associations and certifications
  • ISO 14001
Services
Private Homes
We create bespoke classical residences tailored to clients' lifestyles, blending traditional architectural principles with modern functionality. Our approach prioritises contextual sensitivity and material authenticity while meeting contemporary living standards. Each design undergoes rigorous historical analysis to ensure timeless aesthetic value.
Historic Buildings
Specialists in listed building alterations and historic restoration, we preserve architectural integrity while implementing modern upgrades. Our conservation-led methodology combines traditional craftsmanship with advanced structural solutions to extend buildings' lifespans without compromising heritage value.
Sustainable Design
Our sustainability team integrates passive design principles and renewable technologies into classical forms. We deliver net-zero compliant buildings through fabric-first approaches, thermal modelling, and lifecycle analysis while maintaining traditional aesthetics and craftsmanship.
Masterplanning
We create walkable, mixed-use communities that balance traditional urban patterns with modern sustainability requirements. Our masterplans prioritise pedestrian connectivity, local material sourcing, and ecological integration while maintaining contextual architectural coherence.
International Projects
With experience across 15 countries, we adapt classical principles to diverse cultural contexts. Our international team ensures local building traditions inform each project's design language while maintaining our signature attention to proportion, scale, and material authenticity.
People
Hugh Petter
Design Director
Hugh Petter leads architectural projects with a focus on classical design principles. He combines traditional aesthetics with modern functionality, ensuring each building responds to its historical and environmental context.
George Saumarez Smith
Design Director
George Saumarez Smith specialises in urban design and masterplanning. He contributes to national policy discussions on classical architecture and has lectured extensively at architectural institutions worldwide.
Robbie Kerr
Design Director
Robbie Kerr oversees heritage projects, applying his expertise in historic building conservation. He serves on the Georgian Group's committee and contributes to architectural journals on traditional construction methods.
Dr Martina Pacifici
Sustainability Lead
Dr Martina Pacifici heads our sustainability team, integrating Passivhaus standards with classical architecture. She leads research initiatives on low-carbon retrofitting and holds a PhD in sustainable building physics.
Yikang Tong
Building Energy Modeller
Yikang Tong specialises in thermal modelling and energy analysis for classical buildings. He bridges traditional design with modern performance requirements through computational analysis and parametric studies.
Questions
What architectural styles does ADAM Architecture specialise in?
We specialise in classical and traditional architecture, including Georgian, Regency, and Victorian styles, while incorporating modern sustainability principles.
Can you work on listed buildings?
Yes, we have extensive experience with Grade I and II* listed buildings, specialising in sympathetic alterations and conservation-led restoration.
Do you offer international architectural services?
We have completed projects in 15 countries, adapting classical principles to diverse cultural and climatic contexts while maintaining design integrity.
How do you incorporate sustainability into traditional design?
We use fabric-first approaches, thermal modelling, and renewable technologies while maintaining traditional aesthetics and craftsmanship in all our projects.
What size projects do you handle?
We work on projects ranging from single-room renovations to large-scale masterplans, with experience across residential, commercial, and public sectors.
Are you involved in architectural education?
Yes, we run travel scholarships, student placements, and lecture programmes supporting classical architecture education through our research initiatives.
Reviews (1)
Gordon Pasha
Jul 19, 2019 Report
I love the work of Adam Architecture. They are probably the very best in the field of Traditional and Classical Architecture in the UK.